When a moving shot is needed for copy, shooting is costly and animation takes time. Hailuo AI is a mainland video and image product: describe the visual intent as a prompt, or generate the first frame, then set duration and camera motion and export. A free allowance follows signup; specs follow the site page. Complex motion and multi-shot stories remain limits. Commercial licensing follows the site terms; a real person's likeness needs consent, and output must carry a synthetic-content label.
What it does
- Text prompts generate short clips; a first-frame image can fix the starting point
- Duration and camera direction are adjustable
- Image and video generation connect in one entry
- Repeated generations from one prompt let you pick coherent motion
- Output exports for further work in an editor
Who it is for
- A short film or ad needs b-roll that cannot be scheduled in time
- A still image should move as an opener
- Storyboarding needs a quick look at how a shot moves
- Social content needs vertical footage
How to get started
- Split subject, action and camera into three concrete sentences
- Generate a still to confirm composition, then use it as the first frame
- Run several takes, pick the coherent one and add pacing in an editor
